To the Members of SAAC,
Inspired by the “Got Milk?” campaign so effectively utilized by the Dairy Farmers Association, the aviation community seeks to pool resources to create an advertising campaign to encourage investment and participation in the Alberta Aviation industry. Employers in many levels of the aviation industry sector are experiencing staff shortages. Rewarding career opportunities are available but the public awareness for aviation career choices is lacking. This includes underrepresented demographics that a promotional campaign can address. As well, including important partners in aviation and with career counseling experts will maximize the marketing initiatives and dollars spent. Working together with the Alberta Aviation Council (AAC), we envision the project to undergo four stages.
Stage 1 – Under oversight from AAC, a non-profit marketing board will be established with volunteers from the Aviation community. This board will create a Memorandum of Understanding (MOU) between all participating organizations for contributing funds towards an aviation marketing project and how those funds will be allocated.
Stage 2 – Once the MOU is signed on by sufficient participating organizations, the marketing board will reach out to government entities for support for funding and support, then consult with stakeholders to identify marketing needs.
Stage 3 – The marketing board, having identified the marketing needs of aviation industry, educational, and non-profit organizations, will then select a suitable marketing firm to develop an all-encompassing marketing campaign to promote Aviation in Alberta as a brand.
Stage 4 – AAC and the marketing board will provide continued oversight of the marketing campaign, develop an informational website that guides interested parties to organizations who have contributed the marketing campaign, and explore further options to develop brand awareness for Aviation in Alberta. The marketing board will also outreach through AAC to bring on more organizations to contribute to the marketing campaign.
There is a strong need for greater investment and interest in development for the aviation industry as a whole in Alberta. From bringing on new labour, training and infrastructure, it has been identified by SAAC that there is a greater need to educate the general public about opportunities to be had in Aviation in Alberta. By unifying together as fellow aviators, our voices can be stronger together than alone. We hope for your support in our proposal to SAAC and we thank you for your participation in making Alberta the best province to build a career, a business, or a passion for aviation.