To the Members of SAAC,

We, as the undersigned Aviation organizations below, propose to the Alberta Strategic Aviation Advisory Council (SAAC), the following campaign to market, educate and promote Aviation industry and education in Alberta:

Inspired by the “Got Milk?” campaign so effectively utilized by the Dairy Farmers Association, the aviation community seeks to pool resources to create an advertising campaign to encourage investment and participation in the Alberta Aviation industry. Employers in many levels of the aviation industry sector are experiencing staff shortages. Rewarding career opportunities are available but the public awareness for aviation career choices is lacking. This includes underrepresented demographics that a promotional campaign can address. As well, including important partners in aviation and with career counseling experts will maximize the marketing initiatives and dollars spent. Working together with the Alberta Aviation Council (AAC), we envision the project to undergo four stages.

Stage 1 – Under oversight from AAC, a non-profit marketing board will be established with volunteers from the Aviation community. This board will create a Memorandum of Understanding (MOU) between all participating organizations for contributing funds towards an aviation marketing project and how those funds will be allocated.

Stage 2 – Once the MOU is signed on by sufficient participating organizations, the marketing board will reach out to government entities for support for funding and support, then consult with stakeholders to identify marketing needs.

Stage 3 – The marketing board, having identified the marketing needs of aviation industry, educational, and non-profit organizations, will then select a suitable marketing firm to develop an all-encompassing marketing campaign to promote Aviation in Alberta as a brand.

Stage 4 – AAC and the marketing board will provide continued oversight of the marketing campaign, develop an informational website that guides interested parties to organizations who have contributed the marketing campaign, and explore further options to develop brand awareness for Aviation in Alberta. The marketing board will also outreach through AAC to bring on more organizations to contribute to the marketing campaign.

There is a strong need for greater investment and interest in development for the aviation industry as a whole in Alberta. From bringing on new labour, training and infrastructure, it has been identified by SAAC that there is a greater need to educate the general public about opportunities to be had in Aviation in Alberta. By unifying together as fellow aviators, our voices can be stronger together than alone. We hope for your support in our proposal to SAAC and we thank you for your participation in making Alberta the best province to build a career, a business, or a passion for aviation.

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– Students will complete the Transport Canada Private Pilot (Integrated) skill requirements and obtain a Private Pilot’s license.

– Students will learn how to correctly search and interpret the Canadian Aviation Regulations (CARs), and how it applies to flight operations.

– Students will understand how human factors affect flight safety and apply good pilot decision-making skills on the ground and in-flight.

– Students will understand the effects of weather and atmosphere on aircraft operations.

– Students should be able interpret NavCanada weather products and identify the hazards of operating in adverse weather conditions such as icing, turbulence and thunderstorms

– Students will understand the theory and methodology of VFR Flight Planning.

– Students will effectively utilize aeronautical maps and charts and apply their knowledge to plan their own VFR flight routes, navigation logs and ICAO flight plans

– Students will be able to explain aircraft components and systems, and how to prevent and compensate for in-flight failures and emergencies

– Students will understand the function and use of flight instruments, including Radio Navigation Aids, GPS and autopilot

– Students will understand the theory of flight exercises and how aerodynamics apply to aircraft performance

– Students will be able to explain and apply legal and practical requirements for flight, as well as understand the effects of various environmental conditions on flight performance.

– Students will understand and apply the mathematical skills and techniques for the safe operation of aircraft in all phases of flight

– Students will understand the properties of the physical forces that affect aircraft in all phases of flight.

– Students will complete the Transport Canada ground and flight requirements and obtain a Night Rating

– Students will learn about advanced illusions and Human Factors applicable to flights at night

– This course focuses on the navigational aspects of aircraft operations.

– Students will complete Transport Canada cross-country flight training requirements required to hold a Commercial Pilot’s license

– Students will learn the applicable Canadian Aviation Regulations which apply to Commercial Aviation Operations

– Students will complete Transport Canada cross-country flight training requirements required to hold an Instrument Rating

– Students will apply Radio Navigation and GNSS/GPS cross country flying techniques.

– Students will analyze past aviation incidents and accidents, determining the impact and underlying root causes of human and pilot decision making errors

– Students will evaluate various flight scenarios and identify risks and safety hazards that may affect safe operations using practical scenarios.

– Students will understand the principles of multi-engine aerodynamics, minimum controllable airspeed, and systems commonly found on multi-engine aircraft

– Students will learn the Transport Canada Regulations and Standards pertinent to flying multi engine aircraft in instrument conditions

– Students will learn aircraft systems for a specific advanced multi engine aircraft.

– Students will complete simulator training towards the completion of a multi-engine and instrument rating in accordance with Transport Canada requirements

– Students will learn standard operating procedures and cockpit callouts in a two-crew environment.

– Students will learn crew resource management techniques and safety management systems.

– Students will work together in pairs to successfully complete IFR flight training in a two-crew simulator.

– Students will apply crew resource management techniques and safety management systems.

– Students will complete the Transport Canada Commercial Pilot (Integrated) skill requirements and obtain a Commercial Pilot’s license

– Students will complete the Transport Canada Multi Engine (Integrated) skill requirements and obtain a Multi-Engine Rating

– Students will complete the Transport Canada Instrument Rating (Integrated) skill requirements and obtain an Instrument Rating.